The highest quality design and construction; made with modern man’s most innovative fibers; yields the most uncommon performance brand in the world today. Most gear made in the USA.

Introducing the most revolutionary cotton rich performance apparel ever

For several decades now, every announcement that touts a new “Performance Apparel” has one thing in common ... it’s simply another version of polyester. The big brands do a great job of making them sound different, but they’re not. In addition, the collective claim of “Moisture Wicking Performance” is true, but it comes with a few costs. 1 - It doesn’t feel very good against the human body, and 2 - The wicking just doesn’t last.

Lost in the smoke and mirrors is an undeniable truth that cannot be ignored. For generations now, natural cotton is the most commonly preferred feel of apparel, leaving synthetics as the poor relations.

Ever since the infamous ‘leisure suit’ hit the market in the 1970’s, apparel engineers worldwide have searched for the Holy Grail: A blend of soft cotton and a renewable synthetic. The first hurdle was overcome when CoolVisions® finally accomplish-ed the ideal cotton/polypropylene fiber blend, but the quest was fully realized when they began to work with master engineer and ASA’s CEO, Jim Saar. The entire patented and proprietary journey took several years and millions of dollars in R&D to engineer the right weave and dyeable properties.

The result of all this hard work and money, is the truly revolutionary “Forces of Nature” gear. These products aren’t simply special ... they are changing the landscape of the performance products industry. Will they wick like polyester? Sure, but it goes WAY beyond that. These products are ‘thermal regulating’, so in most cases, it doesn’t require making you sweat first in order to draw the moisture away from your body (wicking). If you are cold, it makes you warm (not hot). If you are hot, it makes you cooler (not cold). Thermal Regulating!! But it doesn't stop there. We are so used to thinking ‘thicker’ means warmer, it’s hard to wrap your mind around this ... until you experience it firsthand: A thin Forces of Nature hoodie is just as warm as a thick one. In other words, if you’re a true adventurer, you know how every ounce you carry or wear, weighs against your endurance. With our products, your protection against the forces of nature could not be greater, while their weight could not be less. THAT is revolutionary!!!

We are pleased to announce the following results of rigorous tests run by independent, world class labs. They compared our Forces of Nature products against the biggest performance apparel brands, and as you can see, we tested as good or better, in each and every category.

How can our Forces of Nature gear compare so highly with the biggest brands?

  • CoolVisions® is the first spun yarn using 55% Cotton and 45% Polypropylene Fibers
  • CoolVisions® offers a cottony soft feel, with performance wicking properties
  • CoolVisions® has better chemical and stain resistance when compared to other fibers
  • CoolVisions® is much lighter, providing the ultimate performance with less weight
  • CoolVisions® has incredible thermal insulation properties
  • CoolVisions® does not require channels for moisture management
  • CoolVisions® is not adversely affected by fabric softeners
  • CoolVisions® has a high UV rating to help protect against the sun
  • CoolVisions® can be machine washed cold, so no need for dry cleaning
  • CoolVisions® dries very quickly, laid flat or tumble dried on low permanent press cycle